Lex Hofstetter

What is happening in the world of running? It seems like Korea is the thing in running culture right now. The shops, the fashion, the overall focus on running, health, and fitness all feel like they are shifting toward the Korean market, and Seoul in particular.

When I first saw major influencers running in Seoul and showcasing the stores there, I was fascinated by the quality and atmosphere of the places they featured. Now, over the last couple of weeks, it feels like it has grown into a real trend. Maybe it’s just my algorithm, but it genuinely seems like everybody and their dog is running in Korea right now. But why?

If you take a deeper look into Korean culture, so much of it is about presentation and aesthetics, and honestly, I understand the appeal. Looking good and feeling great is a huge motivational boost. The stores in general are impeccable in terms of design and atmosphere, so it naturally transitions into other niches like running. Koreans simply know how to style things well.

Image: Out of All

Image: out of all

Image: CREATIVE STUDIO UNRAVEL